Meet the client
Bink Inks is a USA based ink manufacturer delivering premium quality inks compatible with most major brands of large format printers. Although an emerging brand, the company has carved a name for itself in the field of Inkjet inks manufacturing and technology. Bink Inks is recognized for applying cost-effective and cutting-edge technologies to wide format printing.

Need
When Bink Inks contacted Custom Software Lab, they had a functional website that they had outgrown. It was time to design a new, cutting-edge user interface and better online experience for their growing customer base. The client was also facing issues like high load time and less traffic that was negatively impacting the ROI. The client wanted us to redesign the website to represent its business in a clear and better way, along with resolving all these issues. The primary need was to attract new customers, feature content related to their customer’s needs, prioritize purchasing convenience, and make a good last impression.

Solution
Working closely with the client, we understood their requirement and future plans. Utilizing our experience gained from designing earlier e-commerce development projects, our team proposed to develop a simple, modern, and stylish WooCommerce platform to power the client’s website. The CSL Team redesigned the site with new and improved features that made it more interactive and convenient for users while they browse and find ink products online. Here are some of the features we added to the website:

  • Added ‘Track your Order’ functionality to communicate to the customer so they can know when to expect and be aware of any delays.
  • Designed a responsive website with a fluid and flexible layout that automatically adjusts according to various screen sizes so that website users won’t need to manually resize to view content
  • Added comparison tools that help the decision-making process as customers can select a product based on which has the most relevant features as well as being the best value for money
  • Added TrustWave-Compliance with PCI DSS to help elevate security posture and streamline the compliance process
  • Advanced product filtering by ‘Inks by Brands’ and ‘Inks by Printer’ to allow the user to narrow down a set of products to meet their needs.
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Results

The redesigned website is clean, modern, and reflects the high level of professionalism that customers can expect from their products. The new website design is a strong digital asset, driving conversions through user-friendly navigation and advanced product searching. The intuitive user experience achieves its crucial goal: making it simple for customers to find exactly what they need and buy promptly.