5 Usability Testing Methods that Will Improve Your Software Performance

For a software project to be considered successful, it should be able to do its intended goal—whether that means streamlining a process or meeting a particular consumer need. Ensuring the success of a software project requires thorough testing so that performance, usability, and overall value can be gauged. Measuring these results requires so much more than a basic Q&A testing plan. While a standard ‘question and answer’ test can help assess the essential functions of your product, you will need more in-depth usability testing to make sure that your product can genuinely accomplish your objectives. A custom web application development company can help you create a well-planned usability testing scheme that will shed light on factors that matter like workflow metrics, the strength of design, and user satisfaction.

Here are five of the most widely used usability testing methods that quality assurance professionals and custom web development experts use to increase the effectiveness of software application designs:

1. Design Prototype Testing

In design prototype testing, the user workflow within a wireframe or a completed portion of a software product is tested before it goes into full development. Also referred to as early-stage testing, it is where a user interface or user experience designer creates a prototype of web design and design workflow for the sole purpose of testing and fixing any and all usability issues before actual development engineering begins. This saves a great deal of development time as it eliminates potential problems that could be more difficult to address once development is on-going.

2. Eye Tracking

This usability testing technology is a specialized type of test that places users in front of a camera, specifically designed to track the eye movement and the gaze of a user while using a website or a software product. This type of testing could likewise include tracking keystrokes as well as mouse movements, which helps developers make informed decisions on how a software or application design can be improved.

3. Formative Usability Testing

Another type of early-stage testing, formative usability tests, focus on quality assurance to make sure that products meet specified acceptance criteria before they are released to target audiences. Results from formative usability tests also become the baseline to which future test results can be compared.

4. Summative Usability Testing

This occurs much later in the development process and is done on defined user groups. Its primary goal is to determine whether or not the design execution of the developed product meets the purposes of the product design. Summative testing produces accurate statistics on usability.

5. A/B Testing

This type of usability testing applies to websites and landing pages. Here, two designs—A and B—are tested over a specified time period. Data is collected on the pages’ performance and their conversion rates are compared. The page with a higher conversion is declared the better design and the other is retired so additional split tests can be made to try and improve conversion or lead generation.

A/B testing is clear-cut and efficient as it provides a concrete way to measure data equating to a specific design winner. However, it is essential to note that this type of testing requires a process and it may take a reasonable amount of time to see results.

Custom Software Lab can be your partner in success, offering services and methodologies that continue to advance and evolve with the changing programming landscape. We deliver innovative design techniques that result in highly functional, responsive, and user-friendly custom web applications to meet the unique needs of each discerning client. The company produces web apps and custom software solutions with easy to use interfaces, superb functionality, and locked down security.