Flute World – New ecommerce solution from CSL

Meet the client

Flute World is the largest retailer in America, offering a comprehensive online catalog of flute music in 48 different categories, as well as a wide variety of flute-related accessories and recordings. The online store is a one-stop solution for purchasing the finest instruments, sheet music, recordings, and accessories, offering over 16,000 products including C flutes, alto, bass flutes, piccolos, and headjoints.


Needing a fully customized solution, Flute World came to Custom Software Lab to brainstorm ideas. The current website faced several issues, including a dated visual design, confusing user experience, slow upload speed, and poor integration with NetSuite. The final project included a branded eCommerce website with a responsive design to foster better lead generation, enhance their sales, and bring their full range of products and services into focus. Here are some of the features that we incorporated into the website:


The vision was to design an ecommerce store that puts emphasis on their entire product line, offers seamless e-commerce integration, and gives detailed information about each type of product and service. We worked diligently with Flute World to create a strong and appealing eCommerce experience for their customers, so they could easily browse and buy any of Flute World’s products online. We designed a fully responsive website that brought their brand & products offered to center stage throughout the site. Here are some of the features we incorporated into the website.

  • Using Netsuite, we streamlined the website’s backend processes and order system for a smoother flow of information. 
  • To help build a strong connection with customers, we designed an attractive layout in sync with the brand’s vision and unique products.
  • Designed a simple and effective checkout process involving a minimal amount of steps. This made it as easy as possible for shoppers, leading to less abandoned carts. Also, · introduced Try and Buy service to enable customers to try the products before buying them·
  • The new design is supported by user-friendly CMS to allow continuous content updates.
  • Implemented a fully responsive solution backed by WooCommerce, MYSQL database and HMTL5.
  • Improved overall site aesthetic and user experience in order to create a more engaging experience.


With seamless execution, our developers and web designers accomplished the development of the new e-commerce store within a short span of time. Below are the highlights of the new site:

  • The improved features greatly improved customer satisfaction
  • Establish a user-friendly website while implementing a seamless ecommerce experience on desktop and mobile platforms
  • Provided an easy system to manage day-to-day operations and generate timely reports
  • Clear, logical navigation to help shoppers find what they are looking for, helping to  increase sales
  • Secure transactions and processing increased both their sales and the efficiency of services

Thinking of launching an ecommerce website? Let our ecommerce development company design a rich experience for your customers. Contact us today.

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