Autotronics – Ecommerce web development to increase traffic, leads, and sales

About the client
Autotronics is the UK’s leading vehicle service provider, offering a one-stop solution for in-circuit repairs: remote key fobs, instrument clusters, immobilisers, airbag modules, diesel pumps, ECUs, etc. The company has 20 years of experience in providing industry-best technical knowledge and high-end equipment to its broad base of customers. Autotronics is acclaimed for its R&D department committed to innovation and development in the auto repair industry.

Autotronics had a strong presence in the auto repair industry; however, they were losing a big chunk of business due to the absence of an eCommerce store. There was an urgent need to develop an online presence to take advantage of the digital revolution and changing customer perceptions.

To offer Autotronics’ customers an effortless buying experience, our web development team had to overcome a number of obstacles surrounding restrictive APIs. All of the customers’ pick-up are serviced through DHL shipping, and the website was required to pull in dynamic pick up date (dictated by customers). This required coordinating with the DHL support team to modify APIs to provide freedom to the consumer to schedule their convenient pick-up time of broken car parts.

Using Autotronics’ well-established brand identity as a jumping-off point, we started to establish a web design to reflect its attention to quality, improve its customers’ shopping experience, and offer a custom-developed filter tool. We firmly believe that generating sales online takes more than just an attractive website; it’s an ongoing process, and we need to continually find new means to make the customer experience fluid and seamless at all stages of the buying process.

Here are some of the features we added to the website:

  • Responsive web design for easy reading and navigation without the drudgery of resizing, panning, and scrolling to view the site on different screen sizes.
  • Bright colors integrated with a warm palette and positive use of white space help to make the site feel fresh and clean.
  • Implemented a fully responsive solution backed by WordPress CMS.
  • Smart search options let the customers easily select manufacturer, car model, year of manufacture, and type of service for conveniently booking the repair service.
  • With smart customer form, users can update all the details related to their car and place their order in minutes. 
  • Designed intuitive navigation to enable easier browsing and a more frictionless experience.
  • Installed Chatbots to offer real-time, one-on-one conversations to enhance customer experience.

Bringing it all together
It was exciting to amplify pre-existing brand guidelines of Autotronics and expand the company into the digital realm. The new website is visually appealing on the front-end, and easy to manage on the back-end. We loved tackling unique development challenges and proactively designed creative features that thrilled the client. The result is an elegantly designed website that not only emphasizes Autotronics’ attention to quality service but also provides its patrons with a simple yet refined customer experience.

Custom Software Lab helps design and develop custom ecommerce websites that increase conversion rates and online visibility. Contact us today! 


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