Meet the client:
Since 2007, Velocity Systems has been dedicated to supporting the U.S. Military Special Operations community and Law Enforcement with their dependable armor solutions. Their team of knowledgeable owners brings over 75+ years of specialized armor manufacturing experience and is well-versed in developing custom armor systems to meet any unique needs or specific emerging threats.
Need:
Velocity Systems, a leading armor solutions provider, identified a critical need to expand its domestic market reach by creating an upgraded online catalog and e-commerce system. Velocity Systems needed an e-commerce platform that could support variable-based, dynamic pricing to successfully serve multiple sorts of buyers, including dealers and consumers. To develop a fully responsive website that matched the company’s beliefs and provided an amazing user-centric experience, Velocity Systems needed to act quickly.
Furthermore, Velocity Systems aimed to strengthen its brand identification. They wanted to match the website’s aesthetics with their basic principles, creating a unified and memorable visual identity that would resonate with their target audience. Velocity Systems intended to enhance its credibility and develop a strong connection with visitors by infusing its branding elements across the website, such as logos, colors, and font.
Velocity Systems sought to provide a user-centric experience that would not only showcase its products effectively but also drive conversions and propel its growth in the armor solutions market by implementing a dynamic pricing system, designing a fully responsive website, and aligning the platform with its brand identity. They contacted our Ecommerce software development company to fulfill their needs.
Solution:
When Velocity Systems turned to us for this eCommerce project, we put their security and content strategy first. We recognized the trust they placed in our team, and that gave us the freedom to create something truly remarkable. After listening carefully to both their goals and needs, our team proposed a Shopify framework that could be customized according to their goals. We knew what we had to do to get this off the ground, and Velocity Systems gave us complete freedom to make it happen. Here are some of the remarkable features of our eCommerce development process:
Responsive design: Velocity Systems aimed to develop a responsive website design to ensure an optimal user experience across all devices. The layout and functionality were adapted to the various screen sizes and resolutions, from desktops to laptops to tablets and smartphones, enabling customers to browse, research, and make purchases conveniently from any device. This responsive design ensured a seamless user experience for the company’s catalog and e-commerce platform.
Integrated with UPS & USPS: For efficient shipment tracking, we successfully integrated their e-commerce platform with the widely acclaimed shipping carriers UPS and USPS to track shipments in real time and provide customers with up-to-date status updates on orders. Additionally, the integration allows for ordering packaging supplies in a streamlined manner, ensuring a reliable supply chain.
Customized login pages: We developed custom login pages that cater to different user segments negating the need for blanket features. We granted exclusive access to specific Shadoworks products and enabled dealer logins, offering authorized dealers access to discounted pricing. This facilitated targeted marketing and sales strategies and strengthened communication with dealers, ultimately maximizing earning potential.
Custom forms: Our team designed custom forms for different agencies, streamlining communication and saving time. These forms save time for both Velocity Systems and the agencies and ensure accurate and comprehensive information exchange, contributing to improved collaboration and faster decision-making.
Neutral color palette: Recognizing the significance of brand perception, our team meticulously designed the website to convey elegance and trustworthiness. We chose a neutral color palette using sophisticated shades that exude professionalism and reliability to ensure this. Clean and modern typography was also used to provide excellent legibility and visual harmony. This created a cohesive brand identity that resonated with the company’s target audience, establishing credibility and supporting trust for their products and services.
Improved overall site architecture: We integrated intuitive categorization, clear menus, and logical pathways to ensure a user-friendly experience for visitors. By categorizing products logically, users can find information or items they are looking for quickly and effortlessly. Not only does this decrease friction points for visitors, but it also contributes to increased customer satisfaction and conversions.
Result:
We delivered a visually appealing and user-friendly interface that welcomes visitors, users, and dealers to the Velocity Systems community. With the help of Shopify’s enhanced security and performance features, we’ve made the store more productive. We also created custom integrations and modules to provide valuable additional functionalities. In addition, we continue to provide ongoing support for Velocity Systems in terms of site enhancements, SEO management, and PPC campaigns – all with the aim of further increasing revenue.
Are you looking to create a dynamic online presence through an e-commerce website? Our experienced e-commerce development company in the USA is here to help. Contact us today!
