Meet the client:
Digital Direct Dental is a leading force in the dental industry, offering the latest advancements with its revolutionary robotic zirconia crown production line, RoboCrown. The company guarantees superior digital restoration services using the latest AI and robotic CAD/CAM technology. Outfitted with state-of-the-art digital dentistry equipment and processes, the company ensures precise, personalized dental products that are well-crafted and aesthetically pleasing, setting a high bar for high-quality dental restorations. The team at Digital Direct Dental takes pride in offering reliable yet innovative solutions to exceed expectations continuously.
Need:
RoboCrown approached our custom software company to develop a website that would serve as an all-inclusive platform for their dental scanning services, providing potential customers with a smooth and user-friendly experience. The main goal was to create a website that could be easily navigated, highlighting their services, including Full-Contour Zirconia and Customized Titanium Abutment, as well as the option for visitors to submit scans from anywhere conveniently. Ultimately, RoboCrown wanted the personalized approach of the platform to streamline the process for dental clinics and ultimately increase patient satisfaction levels.
Solution:
We were excited to take on the challenge of improving Robocrown’s online presence, and we were confident in our abilities to use our knowledge to design a cutting-edge website that would move their brand forward.
We began the project with a thorough Discovery phase, diligently analyzing Robocrown’s target demographic and determining the web pages that resonate most with their visitors. The ‘Services’ page stood out as a key focal point among these. Robocrown required an appealing page that effectively showcased its digital dental solutions, allowing visitors to make informed choices and clearly understand the value Robocrown brings to the table.
Our team immersed itself in the creative process during the visual design phase, methodically designing a visually compelling and unified user experience. We coordinated the selection of appealing imagery, carefully curated color palettes, sophisticated typography, and engaging iconography to complement Robocrown’s distinct brand identity. Our goal was to design an interface that not only appealed to the senses but also provided a simple and seamless browsing experience.
We began the development phase with the design elements in place, meticulously transforming the aesthetic thoughts into a fully functional website. We paid close attention to every detail to ensure that the website not only looked attractive but also provided a variety of well-defined functionalities.
Here are some of the features we added to the website:
CMS-driven WordPress website: We chose a CMS-driven WordPress website as the ideal platform for their project. This solution gave them the flexibility to update and manage their online content with ease, so they can ensure that their audience is kept up to date on all of their offerings.
Request forms: Request forms allow dental clinics to apply quickly for free scanners. This form has been engineered to provide a fast and effective way of completing the process.
Offerings page: Full-Contour Zirconia and Customised Titanium Abutment services are featured prominently on the website. We provided comprehensive descriptions, detailed videos, and images about these services, with clearly outlined benefits to highlight the superior quality of their offerings.
RoboCrown proudly offers its customers two state-of-the-art scanners. We’ve included detailed information on the website explaining these scanners to educate consumers about their features and capabilities.
Engaging videos: We added videos showcasing the client’s products, technological processes, benefits, and applications. By incorporating visual resources into the website, we provided an engaging learning experience for visitors.
Result:
RoboCrown’s new website has simplified case submission and scanner requests, allowing site admins to manage the tasks themselves. This eliminates dependency on outside resources and saves significant time in daily operations. Furthermore, its interface is easily intuitive for both novice and experienced users.
RoboCrown saw tremendous success following the launch of the website. Customers experienced improved engagement and satisfaction, translating to increased traffic and conversions. Dental clinics appreciated RoboCrown’s qualification request form that streamlined the lead generation process. In addition, the integration of wetransfer.com facilitated paperless case transfers, making it simpler for both parties to exchange data quickly and efficiently.
The RoboCrown website project was a great success for our team. Our precise efforts ensured the user interface was aesthetically pleasing while providing valuable insights into the competitive dental market. This milestone will help RoboCrown stay ahead of the curve in digital presence and ultimately attract its target audience.
Looking to enhance your online presence? Connect with Custom Software Lab for professional website development services tailored to your business needs. Contact us today!
