The Top Web Design Trends of 2014
Your website is an important factor in generating more traffic and building a larger following. Taking advantage of the latest web design trends will allow you to keep up and surpass your competitors so you can build your customer base. If you aren’t currently using these trends, you may need to consider redesigning your website.
Simplicity Is Back
For some time, the more complex a website was, the more it appealed to its audience. People wanted the beef. Fortunately, this is no longer the case. Today, Internet users want a simple design that is easy to follow and makes it simple to find what they are seeking. Sleek navigations, meaningful content, and use of media to replace pages and pages of content. Simplicity is referring to the implementation of best practices to site users get what they need without complexity.
Going Mobile with Responsive
One of the fastest growing web design trends is creating websites that easily go mobile with Responsive Design. A larger percentage of individuals now access websites on their mobile devices, primarily smartphones and tablets. These devices come in a variety of sizes, resolutions and browser platforms. Responsive design does not mean just copy all the data and information you see from the standard website. It’s a thought out approach to design and layout content that is critical for a quick view of your company. Depending on the company type and users needs; will determine what information will be displayed to mobile devices. In the past, companies use to build two separate websites, one for standard browsers and one for mobile devices. With responsive web design, one website is given the flexibility to work seamlessly on any platform, which also reduces duplication of content.
The attention span of those who use the Internet to gather information has drastically decreased. In fact, fewer individuals are willing to read large amounts of written content. This is why using subheadings and shorter articles are often more effective. However, if you want to make a great impression on your visitors, consider adding videos to your mobile web design. This will give individuals the information they are looking for in a simple format that is appealing to them.
Keeping up with the latest web design trends is critical for businesses that want to succeed online. As you consider any changes you want to make with your website, these trends can give you a good starting point. Working with an experienced web designer can also help you create an appealing website that will boost your rankings and help you succeed online.