Meet the client:
The company’s forte lies in researching and developing drain care solutions to serve customers. Its products, Liquid Rhyno Drain Opener and Build-up Remover are UL tested and are touted to be more effective at dissolving hair and drain build-up than other leading brands, making them the market leader in offering affordable, effective drain care solutions. Liquid Rhyno is powered by Danco, the largest plumbing repair, replacement, and remodel suppliers in the home improvement industry.
Need:
Liquid Rhyno came to us to help them design an online marketplace that launches their new brand. They needed an online presence to properly announce, launch and drive adoption for a website that delivers sales and positions their brand. They aspire to build a website that intuitively resonates with their audience, with a combination of visuals, colors, and strong written copy that together creates a cohesive picture of their brand’s personality.
Solution:
Our comprehensive discovery stage helped us plan the flow of the website. Our strategy was based on designing optimal user journeys for both frequent and new customers looking for quality drain care solutions. We spent the bulk of our time learning their product mix which laid the foundation needed to create a successful website. In the end, our website developers focused on giving them a site that spoke to their brand from the first moment. Here are some of the functionalities we added to the website:
CMS solution:
We created a custom website using the Wordpress content management system. Wordpress gave us the ability to customize the website infrastructure to meet the exact needs while making it simple for administrators of all skill levels to manage, update, and edit content.
Responsive design:
We built the site with the latest responsive technology to ensure that visitors have a great experience on any device, whether it’s a TV, desktop, laptop, tablet, or mobile phone.
Buying facialited with size variations:
Each size variant has its own Amazon and Walmart purchase links and product description.
Created extensive knowledge base:
For each product page, we designed Product Ingredient Disclosure, Safety Data Sheets, Directions of Use
User-friendly:
Intuitive site layout and navigation to make browsing easier and the experience more seamless.
Blog section:
Added a blog section to drive educational and entertainment value, and enhance the website’s traffic.
Result:
The website launch proved to be immediately successful for Liquid Rhyno. We successfully delivered a website with an intuitive user experience, clear path forward and detailed, visually pleasing, and engaging pages. The modern aesthetic combined with strategic visual content offers a pleasing user experience. Functionality like extensive product pages, safety information, photos and videos, and extensive product pages have created a lasting impact on visitors since launch which has resulted in more sales and better website traffic. Liquid Rhino is positioned with all the tools it needs in the CMS to implement changes as their business continues to evolve in the future.
