About the client:
Gertsburg Licata Co., LPA, a full-service business law firm, represents and aids entrepreneurs and executives of start-up and middle-market companies. The company guides on important issues confronting every business leader and entrepreneur and serves as the Chief Legal Counsel on domestic and international business matters. Among the primary practice areas are business litigation, business transactions, labor, and employment, outside general counsel, M&A advisory, probate and estate, and many other services. The lawyers offer guidance on a wide range of general counsel issues, franchise disclosure needs, nonprofit establishment and management, and real estate issues in business transactions, litigation and arbitration, and regulatory matters.
Need:
In 2021, Gertsburg Law Firm and Licata Law Group merged to create Gertsburg Licata, Co., LPA, a prominent law firm in Ohio serving business owners, executives, and their ventures. With a commitment to finding complex solutions in a business environment that is rapidly changing, the merger established the company as the top-tier business advisory firm for the business community.
Stakeholders from Gertsburg Licata, Co., LPA, came to us with an outdated website that had serious usability problems and needed consistency with the new business brand. They trusted our custom software company to develop a plan to improve the user experience while maintaining the value of the Gertsburg name and Gertsburg Licata’s solid reputation. They needed a digital ecosystem to accommodate their esteemed customers’ growing demands.
Solution:
Our first step to meeting the client needs was giving them a website that spoke about the new identity from the first moment. To achieve this, we worked closely with the client to create a memorable site that embodies both group philosophies yet distinctly conveys the new identity. We ensured that the design elements provided a consistent theme and clarified client service offerings.
We began fleshing out the actual content that would live on each page once the sitemap was in place—creating wireframes to define precisely how we wanted to lay out the content. The wireframe prototype also allowed us to test the redesign’s flow to ensure it was simple to navigate and provided a positive user experience.
We launched into an extensive discovery phase in which we conducted a complete competitive analysis, created user personas, and conducted stakeholder interviews.
Here are some of the features we added to the website:
Lawyer Bios: The lawyer biographies are at the heart of the new Gertsburg Licata. We designed attractive, user-friendly, and feature-rich bio pages.
Added podcasts: A podcast section was added to give the audience a deeper look into the services the firm offers and better capture more of the audience’s attention for a longer time.
Mailchimp: Mailchimp was added to provide a powerful way to extend email marketing reach through newsletter signup and grow an audience.
Smart CTAs: Created compelling CTAs to grab the user’s attention and compel users to take action immediately.
Complete integration of both law firms: Ensured that all relevant information (attorney details, practice areas, staff, and essential pages and posts) from both independent websites were adequately incorporated into the new website.
Responsive design: We designed the website to look sharp on all platforms: desktop, laptop, tablet, and mobile.
Result:
The new website loads quickly. The layout is straightforward and provides users with helpful information quickly. Their unique brand personality is reflected in the visual design. Their digital presence was strengthened and reflected better with an updated color scheme, design elements, and user-focused content.
The website was successful thanks to clearly defined goals and a solid UX Strategy! We provided Gertsburg Licata with a beautifully crafted website that met its objectives of educating, validating, and driving site visitors to contact them. According to their team, the warm, straightforward presentation of their brand and key messages has resulted in more leads and qualified prospects.
It took a lot of effort to conceptualize, design, develop, and launch Gertsburg Licata, but the result is something to be proud of!
If you like to find out more about our custom software company, contact us today!
