Meet the client:
Château du Sureau is a luxurious nine-acre castle resort situated in the green foothills of the Sierra Nevada mountains, just 16 miles from the majestic Yosemite National Park. The well-appointed 10 luxurious guest accommodations and the private two-bedroom Villa du Sureau are the hallmark of grand living. With its towering pines, lovely gardens, and romantic fountains, this hidden gem’s storybook setting is a haven for travelers seeking peace and tranquility.
Need:
The hotel’s digital presence was disjointed and inconsistent without a thoughtful digital strategy. Due to the restricted digital presence, Château du Sureau faced challenges growing direct bookings on their website and reducing reliance on the OTAs. It was clear that they needed to revamp their website to solve their immediate challenges: a lack of brand awareness, old website technology, an unresponsive website, and an unappealing design that did not evoke the hotel’s true luxurious feeling.
This realization set the team on a mission to discover a solution that would enable them to quickly deliver and manage an optimized digital experience for their global customers.
Solution:
Custom Software Lab identified the hotels’ many conversion touchpoints, audience personas, and market segments. Our R&D team also did a thorough competitive analysis to review the performance of the old website and, at the same time, find new opportunities for designing new elements for the website. The hotel targets vacationers who wish for an upscale experience to enjoy the glorious view of the Yosemite National Park, so our design team developed a site to showcase the wealth of hotel experiences – dining, events, and a luxurious place to stay that is different from the usual places in the area. Here are some of the features we added to the website:
Revenue Generation Opportunities
The new website offers numerous opportunities to drive revenue from ancillary services, dining, and recreation using pre-built modules to generate reservations.
Mobile-first experience
The responsive design aims to create better user experiences for mobile visitors, critical to revenue growth.
Content-control
We choose to use CMS and WordPress for website development, giving Château du Sureau complete control to update their website without leaning on any technical team. This way, their in-house team can update visual, textual, or promotion content as and when they need it.
Direct booking
Our team knew that the focus of the new website had to be Direct Booking. Thus, we designed the booking engine as the first element that will appear on each page, ensuring that the user finds it easier to book at any stage of the customer journey.
Fast and transparent booking process
The booking process in Château du Sureau is quick, simple, and highly convenient. The user is not asked for more information than is needed, and the booking fields are clearly laid out, eliminating any confusion.
Beautiful imagery
To give an idea to users about the magnificence of this property, we added stunning pictures of the property. The crisp, sharp images invite visitors to spend a day at Château du Sureau.
Result
The new Château du Sureau’s website is a much stronger testament to their lovely hotel.
The new website has already seen significant growth in search engine traffic and improved page load times. The website feels upscale, grand, and fresh as their property.
More Visitors, More Revenue
- Site visits: Increased by 20% YOY.
- Unique visitors: Increased by 35% YOY
- Bounce rate: Decreased by 88% YOY
- Inquiry from submissions: Increased by 44% YOY
It is crucial to evolve at the same time as your audience does. Staying stuck is no longer an option in the online world. Does your website need a redesign? Contact our website development team today.
