Every successful online marketing plan starts with web analytics. The core function of custom web analytics services is to find opportunities and detect problems. This is an important connecting link for offline and online marketing promotions to help maximize their performance.

  • Opportunities that are getting your competitors business in the form of keywords, process and ideas.
  • Demographic analysis of your buyers so you can focus advertisements for them.
  • Online traffic trends for your products and services.
  • Potential areas where you can capitalize on and increase sales.
  • Problems on your website that are causing visitors to leave before achieving web site goal.
  • Focus areas where you should cross sell.
  • Sources of your traffic and a systematic report on what source works best.

Why Custom Software Lab?

Web analytics can be overwhelming especially when there are many parameters involved, Custom Software Lab assists in both setting up systems to gather data and helping you make sense out of the data gathered.

We believe in educating the client as you understand your business best, we merely try to get you all the data you need to make business decisions. We often set up automated systems that send you scheduled performance reports and reports on problems on your site. Each problem detected is accompanied with a suggested list of changes making it simpler for you to make decisions.

Google Analytics consulting services are now synonymous with website analysis, the powerful tools available free from Google are used by our engineers in combination with several industries leading data gathering sites to prepare reports that offer a clear insight into market opportunities and pitfalls.